Thursday, February 14, 2013

Cloud services in Japan ? web mail most popular

Do you use a cloud service? graph of japanese statisticsjapan.internet.com recently reported on the highlights of a survey from goo Research looking at cloud services.

Demographics

Beween the 22nd and 25th of January 2013 1,094 members of the goo Research online monitor group completed a private internert-based questionnaire. 53.3% of the sample were male, 13.2% in their teens, 15.6% in their twenties, 21.4% in their thirties, 17.6% in their forties, 14.6% in their fifties, and 17.6% aged sixty or older.

I think this survey defines ?cloud service? as ?any service you have used on your local computer but now (also) use on the internet?, which is not my understanding. Cloud services to me imply a dynamic use model, so for storage, instead of signing up to a 50 Gb for $5 plan as is the usual model, instead you pay 10 cents per Gb uploaded and 5 cents per Gb downloaded. Mind you, now I think about it, from the service provider?s point of view they are providing a cloud service; I know that some online storage providers with flat-rate models actually use Amazon?s pay-per-use system at the back-end, and even something as boring as a shopping site may be located in a cloud service to cope with the ebb and flow in demand.

Research results

Q1: Do you use a cloud service? (Sample size=1,081)

Yes (to SQ1) 18.2%
No 22.8%
Don?t know what that is 58.9%

Q1SQ1: Do you use a cloud service? (Sample size=197, multiple answer)

? Votes Percentage
Web mail (GMail, Hotmail, Yahoo mail, etc) 171 86.8%
Online storage (Dropbox, Skydrive, etc) (to SQ2) 131 66.5%
Photo, video sharing service (Photo-kura, YouTube, etc) 96 48.7%
Corporate, school cloud service 17 8.6%
Other 10 5.1%

Q1SQ2: Why do you use an online storage service? (Sample size=131, multiple answer)

? Votes Percentage
For data backup 99 75.6%
For managing data on multiple computers 68 51.9%
For sharing data with friends, etc 38 29.0%
Because my hard disk ran out of space 18 13.7%
Other 4 3.1%

Furthermore, although 90.1% of the same 131 people used online storage from a computer, surprisingly 58.0% used it from a smartphone, and 33.6% from a tablet. On the other hand, I wonder if most of the 58.0% and 33.6% were using the iPhone and iPad?s cloud service as the easiest way to move music and video files on and off their devices.

Read more on: cloud,goo research

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