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Wednesday, October 5, 2011
Yahoo News Gets Overhauled, Will Feature Deep Integration With ABC News
Yahoo and ABC just wrapped up a press conference at ABC's Times Square studio to announce a major partnership between the two companies: they're launching a new 'News and Information Alliance' that will see ABC News get a much more prominent presence throughout Yahoo. ABC News will also be launching several 'web-first' video series' that will be appearing on Yahoo. In short, Yahoo is reinventing its news site: ABC is bringing the premium content to the table, Yahoo is bringing its 100 million users. A video played at the beginning of the conference made the mission clear: Yahoo and ABC News are gunning for CNN and other online news portals like The Huffington Post. To do that, Yahoo is augmenting its news articles with content produced by ABC News, including several new 'web-first' digital series featuring ABC News's anchors.
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