The daily grind can become a gourmet experience | Food 'n' Drink ...

Launch of trend-setting gourmet coffee by subscription company

What people choose as their favourite coffee can be wide ranging. We don?t mean the choices that people make between the different instant varieties but whether they prefer beans from Africa or from Indonesia ? or from many of the other places around the world that are famous for making coffee.

Many people simply rely on the ranges that they can find in a supermarket when choosing their coffee, but this is usually a very poor representation of the number of coffees that are actually available. Like wine, coffee comes in many varieties and there is a huge amount to choose from out there each with its own distinctive taste and flavour.

Now there is a new way for people to get access to the world of coffee that you just can?t find at the supermarket. The company Kopi is offering to deliver coffee to peoples homes each month. It is offering a really great way for its subscribers to try out a new and very different coffee each month. The service started this month and is really good way for you to broaden your coffee horizons.

Kopi?s coffee:

• Chosen by experts from world-class estates? collectively the Kopi team has over 150 years? expertise
• Discover one new top-notch coffee every month
• Ultimate in convenience ? delivered through your letterbox
• Single-origin coffee ? the best beans from just one region; no blends
• Coffee you just can?t get in a supermarket

Kopi?s coffee arrives ground ? or for real connoisseurs ? as whole beans; you choose. And in a chic, cleverly designed box that slips easily through your letterbox. Inside, the freshly roasted coffee is foil-wrapped for freshness in a nifty re-sealable bag that stands up by itself. Alongside the coffee is a beautiful booklet featuring fun, fuss-free knowledge on its unique characteristics and provenance.

Members also have access to an exclusive area on Kopi.co.uk, which provides?brimfuls of fresh knowledge about each month?s specially selected coffee; from fascinating facts about where it grows and how it gets its unique taste to handy hints on how to serve the perfect cup.

This isn?t the domain of the jargon-spouting coffee geek however/ Kopi wants the nation to enjoy a genuinely better cup of coffee, with information presented in simple language and visuals that everyone can understand and be inspired by.

Elevate the breakfast buzz to a taste bud sensation, wow at parties with your sophisticated after dinner drinks and knowledge, or provide the perfect gift to anyone who cares about the quality of their beverage.

Subscriptions start from just??7?a month.?Orders are now being accepted at?www.kopi.co.uk/join1, with the first October batch of corking coffee limited to a few hundred people.

* Britons alone spent almost ?1billion pounds on their caffeine habit last year. Source: Daily Mail article by Matthew Barbour, May 2011.

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Source: http://www.foodndrink.co.uk/drinks/the-daily-grind-can-become-a-gourmet-experience/

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