11 Sep
Welcome to the first article in my series on automotive SEO. In this article I am going to explain a little about how important choosing the right domain name can be for your business? future success. A domain name is so much more than just a name for your website, or something that people can use to find you, though these are certainly good reasons to choose a relevant domain name. More or less a domain name is something that people can use in place of the IP address assigned to a website by default to find it on the web. A good domain name will be catchy, short, and include at least one of your chosen key words for your website.
When deciding what your domain name should be, look beyond the name of your business! Research key words for your products and services; you will need this information later for your automotive SEO campaign elements like content and code structure, and it will help you form your domain name too. If you are a used car dealer operating in Chicago and the name of your business is A Plus Used Cars, then you don?t necessarily have to go with a domain like aplususedcars.com, you could use something like chicagousedcars.com instead. It all comes back to key words. Key words are very competitive, so get them while you can!
One industry that is certainly turning up the heat is the automotive SEO industry. Many car dealerships both large and small are turning to automotive SEO as a way to increase the traffic and subsequent leads they are bringing in from their business websites. Automotive SEO is a wonderful way to help optimize your website for your chosen key words. Any good SEO firm will be able to tell you that choosing an appropriate domain name is one of the best and least expensive ways you can give your website a head start and a leg up on your competition right out of the starting gate.
The goal of a good automotive SEO campaign is to develop inbound links to the website in question, and cultivate solid leads from various places on the internet. Inbound links are important because they generate traffic to the website, and they also build the reputation and authority level of the website in the eyes of the major search engines, especially Google. Deciding on a good domain name and purchasing it is one of the cheapest things you can do to ensure the success of your automotive SEO strategy while not breaking the bank!
When you have selected your new domain name, the next thing you should think of is what extension you would like to have polish it off. Of course the most popular extension by far is .com for any domain name, but don?t discount other extensions such as .net and .biz which though less commonly used are also less expensive than more popular options. Though they might not be searched for as often they are still popular enough to be useful extensions for you new domain name.
Free automotive SEO tips and tricks from automotive SEO expert specialists at Dealerbytes.com
Source: http://www.dzynit.net/seo-optimization/picking-a-domain-name-automotive-seo-tip-1/
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