Thursday, May 17, 2012

Mad Men Style: The Drapers and the Francises

Had Betty even the slightest inkling as to how this evening was going to go, you can bet she never would have worn this large, sturdy coat. When you think of Betty from the first 3 seasons, you remember an incredibly stylish young wife and mother, but here, she's dressing in a more standard suburban-housewife style of the period. She looks both older than her age and larger than she actually is. We could say this all represents her state of mind, but the fact of the matter is, women over a certain size and over a certain age had little in the way of style options. This was the uniform, like it or not, and it was expected to span a range of ages from the late 20s to the late 50s.

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